Hiromitsu Konishi a Kyoto-based interior designer created this outstanding display system for Suzuki Shofudo, a 140-year old retailer of paper goods. With the help of the client, who was well versed in the medium, Konishi spent months studying the strengths, weakness, and flexibility of paper. He finally found inspiration in the way Japanese fans open and close and by this art, Konishi created an entirely collapsible paper display system.

Via: spoon-tamago.com

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