MAC is launching their Multi-Season Makeup Collection with Rihanna called Riri [Hearts] MAC.

 “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” John Demsey, the group president of the Estée Lauder Cos. Inc., (the parent company of MAC) told the trade. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”

The first product to launch will be a lipstick called Riri Woo, a riff on Rihanna’s favorite MAC lipstick shade, Ruby Woo. Summer, fall, and holiday collections will follow. In total, the Riri [Hearts] MAC collection will offer 31 pieces including false lashes (Rihanna apparently likes to wear two pairs at a time), Lipglass, and eye shadow palettes.

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