Topshop announced its plans to collaborate with the remarkable London based Scottish designer Louise Gray for a 12 piece makeup range. Gray is well known for her use of high octane hues and wild patterns, so there is no surprise that her cosmetics will be packed with the same vibrant colours.

Gray states that “I designed the compacts and lipsticks in washed-out neon green and pink with gold-foil zig-zags. I was thinking of how great it would be to see a girl pull that out of her bag in a pub or bar!” Gray stars in the ad campaign for her Topshop collection where she rims her eyes with the electrifying teal liner, paints on the amazing cobalt eyebrows and dots her face with bold red beauty spots.

She states that “I think of makeup and hair in the same way as my clothes, it’s part of that full-on thing about optimism, individualism, and fun.”

I think the best part about this line is the fact that one can play, I mean who wouldn’t want to with colours such as royal blue, teal, violet, coral and silver?

Gray states that ““I was amazed by the quality of the products. It was all about wanting something that stays on. I’ve been experimenting on myself—I never wore blusher in my life, but I actually can’t stop wearing the coral—it makes you look so pretty and fresh.” Rather than laying down rules or guidelines, though, Gray just wants girls to play and be inventive.” I like pushing that idea of being an individual—you don’t have to wear the whole thing. But I see that girls have an appetite for doing really interesting things with their hair, nails, and makeup now.”

Louise Gray for Topshop launches August 23, available at select Topshop stores and topshop.com.

 Louise Gray's Fall 2012

Via: artinfo.com, vogue.com

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