But one thing that I do understand about this year’s one, is the amount of design, planning, concepts and extraordinary aspects that have come from it. What makes this post great is the fact that you can actually get a feel and look at each element that has played a huge role in making the Olympics what it is today! Here I will show you some of the designs that will help form ‘the look’ and ‘the feel’ of the 2012 games. The overall look of the games has been overseen by McCann Worldgroup in collaboration with London’s organizing committee. Over the past 3 years, extensive work, planning and executing has taken place, collaborations with several designers, architects, advertisers, sponsors and others have all  taken great time, effort and creativity to implement an impressive visual identity that will be seen across the world for most of the month. Round of Applause!

2012 London Olympics Logo by Wolff Olins

2012 London Paralympics Logo by Wolff Olins

Variations of the 2012 London Olympics Logo by Wolff Olins

2012 London Olympics Typeface by alias

2012 London Olympics Pictograms

Visual Identity system by Futurebrand

Drawing showing how the 'shard' gird pattern is applied to stadium seating

Track numbers set in the 2012 typeface designed by alias

Basket ball arena stadium seating

Hockey stadium seating

Stadium wrap by Sophie Smallhorn

Entrance gantry at the Olympic stadium

Entrance gantry being contsructed at the Olympic Stadium

Signage diagram

Way finding beacon by Surface Architects

360 view of one of the smaller signage beacons

Stratford subway station

Central park bridge by Heneghan Peng Architects

Detail of the multicolored rubber deck featured on the central park bridge by Heneghan Peng Architects

Fully dressed water polo venue

Archery which will take place at lords cricket ground

Dressed BMW with graphics by Futurebrand will make up the majority of the 2012 Olympics vehicles fleet

Walk in the park identity by Futurebrand

Olympic torch relay identity by Futurebrand

Olympic torch relay uniform by Adidas and livery by Futurebrand

Olympic torch relay livery by Futurebrand

British Airways firefly with graphics by Futurebrand

Aron bell holds the olympic flame at the historic estate of temple newsam in leeds at the end of day 37 of the london 2012 Olympic torch relay

Paralympic graphics on the torch designed by Barberosgerby

Medals by David Watkins

Olympic winners podium by Kims

Tickets by Futurebrand

Olympic merchandise store by Futurebrand

Olympic mascots 'wenlock' and 'mandeville' by Iris

London 2012 festival guide by Futurebrand

Via: designboom.com