A recent study, conducted globally, revealed that many women in their late 20’s to early 30’s are concerned with “Age-Related Dehydration,” resulting in dull, “life-less” skin.

To address this concern, Kiehl’s chemists have developed a NEW Hydro-Plumping Re-Texturizing Serum Concentrate. This breakthrough, innovative formula is clinically demonstrated to help correct the signs of Age-Related Dehydration by “flooding” the deepest surface layers of dehydrated skin to restore vital moisture. The result is skin that appears more fresh, plump and youthful.

Kiehl’s explains to us the the science of age-related dehydration within the skin in the graph below:

In January this year,  Kiehl’s Dermatologist Solutions Hydro-Plumping Re-Texturizing Serum Concentrate was awarded the coveted Marie Claire Prix d’Excellence de la Beauté at Marie Claire’s awards ceremony held in Paris.

The “Prix d’Excellence de la Beauté” has celebrated the best beauty products for more than 25 years. Each prize is meticulously selected by Marie Claire’s expert jury of 19 international journalists and rewards both innovation and that intangible "wow" factor. This year, 7 winners have been chosen from hundreds of launches.

Why the jury chose it: In this formula, there are no sophisticated actives, but rather a well-known ingredient—glycerin. It is vegetable-based and highly concentrated at 15% to hydrate and plump the skin in a spectacular way, without being sticky or tacky. This innovation brings together efficacy with simplicity, and pleasure with comfort.

Why they love it: “A double-strike for this hydrating must-have: immediately improve skin’s elasticity and facilitate penetration of other skincare products. Wrinkles, fatigue, dullness—this serum corrects everything in just one month.”

I will definitely be testing this product for myself and if you too are as curious as I am, head over to selected Edgars stores to get your hydration fix.