Kérastase Densifique Youth Activator Serum

If you’re a beauty product junkie and scour shelves for new “revolutionary” products then this one is for you… Kérastase has just launched the Densifique Serum Jeunesse (Youth Activator Serum) that is said to preserve the youth of your hair.

 

Deeply attuned to women’s needs, Kérastase is going further today in seeking a very close understanding of the effects of time on the quality of the hair fiber and the scalp.  And has revealed two major effects of time on the hair:

- Hair THINNING (#1 worldwide hair need)

- Hair GREYING (60% of women & 70% of men have grey hair at various levels)

 

With this in mind, Kérastase identified the following needs when formulating the youth serum:

-         Need to make hair look cleaner and brighter

-         Need to make hair look shinier

-         Need to deal with static and flyaway hair

-         Need to “fix” style to prevent limp, thin hair

-         Need to control rebellious greys

 

The secret behind this ground-breaking product is that it contains melanin.  They explain to us further in the diagram below:

 

Melanin is known to account for hair color, but this macromolecule secreted

by melanocytes is also responsible for texture and shine. Over time, numerous everyday aggressions (UVA and UVB rays, pollution, stress, etc.) cause an accumulation of free radicals, which are themselves responsible for the disappearance of melanocytes. Consequently, as time passes and melanocytes disappear, the hair loses its protective agent, melanin.

 

The formula contains the most powerful antioxidant complex to preserve melanocytes, Anti-Ox Cellular, used for the first time in a product applied to the scalp thanks to the in-depth expertise of L’Oreal Advanced Research. This very rich complex combines four ingredients specifically chosen for their high-level antioxidant power:

- Ferulic Acid,

- Vitamin C,

- Vitamin E

- and a UV filter.

 

DENSIFIQUE SERUM JEUNESSE

A true youth serum, this product is applied to the scalp and on wet hair, before styling for comprehensive action.  The fiber regains its initial youthfulness and glows with supple softness and dazzling volume.  In just three months, a new type of density comes to the fore.

 

Its light, sensorial texture immediately melts into the hair, leaving behind nothing but a delicate woody floral fragrance, signature of the Densifique range.  The magnificent bottle, crafted exquisitely in glass and emblazoned with a gradient of transparent metallization, renders it an indispensable luxury.

 

It is said that with Densifique Serum Jeunesse, a woman’s hair escapes the passage of time, radiant with timeless splendor and exceptional sensuality.

Density, volume, shine and manageability are one gesture, Kérastase says.

 

Available at all leading salons. 

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