I don't know a about you, but in my option our roads and those using them are becoming increasingly lawless in their driving behavour. It is scary out there: people texting and driving, speeding or getting slammed and driving home drunk. To make matters worse we need to mind out for the potholes and navigate the inoperative robots, which are down due to load shedding. And if that isn't enough, we have to look out from those cray cray kamikaze taxi drivers. It is enough!  

You might have seen a few tweets and Instagram posts over this weekend with the hashtag #DriveConscious. Local celebrities have taken the pledge to Drive Conscious this April. If you haven't - join the social conversation using the hashtag #DriveConscious. The more we talk about, the more we make people aware and hopefully prevent an accident. 

Celebrities include:

Natasha Thorp

Pabi Moloi

Melanie Ramjee

Jay Anstey

Stacey Holland

Maps Maponyane

Moneoa

Batsile Ramasodi 

Lesego Maphanga

Bianca Le Grange

Jonathan Boynton-Lee

Carmel Fisher

Weza Solange

Michalea Russel

Wardah Hartley

Vic Naidoo

The, #DriveConscious campaign, is the brainchild of SABC news anchor, Natasha Thorp and her team at Jarred Doyle Consulting.

Every day, we lose people to road deaths. And this year alone, barely three months in, we have lost well known personalities to road accidents, including, the much loved Public Service and Administration Minister, Collins Chabane; legendary Umhlobo Wenene FM Presenter, Saba Mbixane and of course, our beloved Simba Mhere.

Natasha, has been a victim of a road accident herself and without fail, reads at least one story during her news bulletins on air, involving road carnage; at least once a day, she reads of more carnage on our roads.

Passionate to see a significant change, we have decided to make a conscious difference to the way South African's drive and respond to daily driving habits.The campaign is therefore, to create awareness that certain habits and ways in which we drive are dangerous to ourselves and other users on the roads.

The Campaign statistics:

118 fatal road accidents were recorded between December 1 and January 5 and 1,368 fatalities.

Men contributed 75 percent to the total fatalities

Women contributed 22 percent

The top three age groupings killed on our roads were:

- Aged between 25 and 29 (12 percent)

- 30 and 34, (13 percent)

- 35 and 39 (9 percent)

Passenger age groups:

- Aged between 20 and 24 (6 percent)

- 25 and 29 (8 percent)

- 30 and 34 (7 percent)

Pedestrian age groups:

- Aged between 20 and 24 (6 percent)

- 25 and 29 (8 percent)

- 30 and 34 (7 percent)