Just the name sets my heart a flutter. Chanel; doesn't it roll beautifully off the tongue? Soft, sensual, luxurious, confident, feminine and masculine at the same time, these are just some of the describing words that come to mind. And now comes CHANCE EAU VIVE with an advertising campaign as energising and out of the box as the scent itself.

THE FRAGRANCE

The latest in the line of CHANCE fragrances, CHANCE EAU VIVE is the first interpretation created by perfumer Olivier Polge with the Chanel Fragrance Laboratory. The fragrance is a concentration of energy that overflows from the very first second. Grapefruit, already found in the first CHANCE fragrance, brings a surprising touch of bitterness. Habitually short-lived, here it settles on the skin and seems to pulse with a grapefruit-blood orange accord. Citrus fruits immediately set the fragrance’s fresh and energetic tone. Gradually, one discovers jasmine and white musks, which play a key role in the CHANCE family, before the scent of fresh vetiver takes hold of a cedar-iris accord.

THE CAMPAIGN

Pursuing his long-standing collaboration with the House, the brilliant Jean-Paul Goude has once again used his remarkable creativity and imagination to enrich the fresh and playful world of CHANCE with his touch of fantasy. And fantastical it is. Only Jean-Paul and Chanel could make a simple bowling alley look and feel like the most magical place on earth.

To celebrate the arrival of this new fragrance to the CHANCE family, Jean-Paul imagined the story of a bold and strongwilled young woman who wants to be on the CHANCE girls’ team. Looking for fun, friendship and a good challenge, she has to prove that she too can take her chance and win.

The scene takes place in an imaginary bowling alley. A young woman grabs a bottle of CHANCE EAU VIVE, and throws it down the lane before the eyes of the three other women, equally determined to win. It's a lucky strike. The four women then take another chance, all together: The group has welcomed its newest member.
Experience the visual extravaganza for yourself, here:

http://www.youtube.com/watch?v=zhdZcBsa-dk

* CHANCE EAU VIVE is available nationwide from Thursday 18 June. Go on #TAKEYOURCHANCE *