Primo Emporio is aggressive, falling into the category of what we like to call “transgressive” -trasgressivo in Italian—that is, seductive, anti-conformist, and very cool.

Moreover, each garment—whether a shirt, pant, jacket, or tee—is modelled and sculptured to the male body, communicating a strong, anti-conformist message. The styles are subtle, decisive, instinctive and passionate with many details on each garment.

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