There was happiness (and chocolate) all round at this weekend's Italian luxe designer store, Premium V.N.T.G, launch in Melrose Arch. It was my first event I helped organise and my loyal blogger besties Kevin McLennan and Anne Dolinschek were there to support. Owner, Shawn Janet (of bringing True Religion into SA) fame had a fabulous spread of bubbly (it flowed all morning and into the afternoon), Ferrero Rocher choccies, and a divine white chocolate cake - which of course I had a huge slice of for breakie.

Premium V.N.T.G features an eclectic mix of contemporary, urban Italian menswear lifestyle brands. Every covetable Italian label imaginable is on the shelves, handpicked by Shawn from Pisa, Bologna and every other major Tuscan design corner.

Must-have items include Imperial Denim from Bologna and Happiness, a family-owned label of sweatshirts, sweat pants and zip hoodies produced on Italy’s East coast with their signature ripped tears, messages and combination of textures. There are shirts designed and manufactured in Italy by Osvaldo Trucchi with Shawn’s inimitable attention to detail and style, shoes created by D’Acquasparta, exquisite jerseys, jackets and silk scarves and J Brand jeans for Men (Shawn is the first to bring these into the country).

In addition, Shawn is stocking jewellery by Kotton & Co and a tiny selection of magnificent vintage men’s accessories. Bonafide Beards, a fabulous men's shaving brand, is also available for purchase at the store.

Premium V.N.T.G. itself is a masterpiece, following the global trend for a space that is more living room than retail store, more vintage cool than modern urban, with a clever variation in textures and colours that come together seamlessly to offer his very distinctive personality.

Follow Premium V.N.T.G on Instagram @premiumvntg or for more information contact Shawn on 076 216 345.