Shot by Nicola's frequent collaborator Matt Irwin is Kyary Pamu Pamu, the cutie pie behind the YouTube smash "PonPonPon". Nicola Formichetti styled her on set, and Cycy Sanders completed the foursome, editing this, the first in a series of behind-the-scenes videos. This covershoot was shot for the latest issue of Dazed and Confused.


For a taste of PonPonPon cuteness, click on the link:


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