Some good news for sneaker-lovers in SA…Feiyue (Feî-ué), is re-launching in South Africa with the support of The House of Busby, who is recognized as one of the country’s leading fashion distributors and retailers.

Feiyue, which means “Flying Forward”, symbolises the dual elevation of both body and mind. This lightweight canvas plimsoll first hit the streets of Shanghai in the 1920’s, bringing together all walks of life, from workers to politicians and is famous for its robustness, flexibility and comfort. Since Day 1,

Feiyue has naturally developed a constant link with the fashion world, as has The House of Busby, and the rationale behind both is simply believing in style and its power, but in a very accessible and simple manner.

From its birth in the 1920’s Feiyue has not only been in the business of making shoes, but also providing people with an avenue of expression that allows them to be a part of the community without just blending in. Feiyue has helped individuals and society to keep ‘‘Flying Forward’’ by giving those who touch the shoes the ability to take the first step.

Feiyue is re-launching in October 2015 with an exclusive range of men’s and ladies shoes, available in select stores across the country.