Eco Friendly Coke Packaging
COLORLESS COKE DESIGN BY HARC LEE
A convex logo substitutes colourfully sprayed can. Naked can help to reduce air and water pollution occurred in its colouring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colorued cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
A convex logo substitutes colourfully sprayed can. Naked can help to reduce air and water pollution occurred in its colouring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colorued cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
Source: Harc Lee
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Diet Coke-Limited Edition 2011
Views: 301
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Comment by Shaamila Cassim on June 14, 2011 at 0:23
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Love the Silver can...but I think it would be better in Gold...well for the Indian market, at least.
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Comment by Dimitri Martinis on June 15, 2011 at 15:43
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Louise I think the "organic" look and feel of glass vs the highly stylized manufactured tin look and feel is what I am thinking about. Glass has its charm, aluminum look high tech
there is room in the market for both n'est pas?
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Comment by Louise Brauteseth on June 15, 2011 at 19:39
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I totally agree Dimitri, glass just has so much charm, but there is cetainly room for both:-)
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