Keeping pace with consumer demand for powerful brightening products to

offset hyperpigmentation and dark spots caused by UV damage, age and

hormones, Dermalogica introduces new PowerBrightTRx™, a potent

trio of skin-brighteners, which incorporate the newest technologies to

produce more even, luminous skin tone.

Consumer interest in skin brightening products that combat

hyperpigmentation, help maintain an even coloration and minimise the

long-term effects of the sun continue to be a trend on the rise.

Hyperpigmentation is typically common in skin past the age of 40.

Current studies reveal that uneven skin tone, especially when blotchiness

is present, is now considered the leading age-marker, suggesting “aged”

skin. The most common causes of hyperpigmentation are UV exposure,

responses to cutaneous injury (wounding), and endocrine or hormonal

factors, especially during pregnancy and as a side-effect of taking the

birth-control pill.

Prescription drugs, some topically applied cosmetics, stress and wounds that

can lead to post-infl ammatory hyperpigmentation are especially problematic

for individuals with olive complexions or richly pigmented skin tones.

To address these common skin issues, Dermalogica has announced the

launch of the new PowerBright TRx™ system, consisting of three highly

active products that incorporate the newest technology in skin brightening.

PowerBright TRx™ replaces ChromaWhite TRx®, and represents a

streamlined approach to treating hyperpigmentation with the benefi cial

layering of active complexes to optimise results. The new products are:

Pure Light SPF50 –

While many factors may contribute to hyperpigmentation, the effects of UV exposure are the most common cause. Even with hormonally induced hyperpigmentation,

it has been shown that UV exposure is a requirement in the formation of pigmentation spots. This advanced daytime treatment moisturiser shields the

skin from pigment-inducing UV light, now in a 100% chemical sunscreen base which enables the use of a new Oleosome technology that boosts SPF protection

without having to add higher concentrations of sunscreen agents.

Oleosomes are moisture-rich spheres made from Saffl ower seeds, which allow for increased SPF performance of a product while using fewer chemical

sunscreens, resulting in a product that is more wearable and less likely to cause sensitised reactions in the skin.

This medium-weight treatment, now with SPF-boosting Oleosome technology, contains critical Broad Spectrum protection against UV-induced hyperpigmentation.

A powerful peptide helps regulate melanin production while a potent blend of Red Algae and botanical extracts helps balance uneven skin tone. Highly

moisturising and an emollient, it blends invisibly into skin without leaving a white residue. Hyaluronic Acid helps restore moisture balance to guard against transepidermal water loss, and reduce the appearance of fine dehydration lines. Pure Light SPF50 50ml - R.R.S.P R895.00

C - 1 2 P u r e B r i g h t S e r u m –

This highly active topical treatment helps address pigmentation imbalance with an exclusive combination of peptides, Rice-derived Phytic Acid, Zinc

Glycinate, and Algae. In addition to many key botanical extracts known to help control hyperpigmentation triggers on a cellular level, synthesised

peptides, including our new Oligopeptide-51 combined with Oligopeptide-34, are the newest agents to fi ght melanin formation. This serum absorbs

quickly to optimise effi cacy, while helping to increase skin luminosity. For best results, C-12 Pure Bright Serum is advised to be applied to the skin

prior to Pure Light SPF50 and Pure Night. C-12 Pure Bright 50ml- R.R.S.P R1 200.00

P u r e N i g h t –

A rich and nourishing overnight treatment that helps control melanin formation, restore skin luminosity and maximise the benefi ts of the PowerBrightTRx™

system while the skin is at rest. Formulated with an active blend of Oligopeptide-34 and skin brightening Vitamin C,

along with Cranberry and Raspberry Seed Oils that help restore critical barrier lipids, optimizing skin hydration and reducing the appearance

of fi ne dehydration lines.

In addition to individual sizes, the new PowerBright TRx™ system will be offered in a deluxe Brightening Treatment Kit to keep skin luminous and

bright when away from home. Dermalogica has discontinued TriActive Cleanse, Extreme C, Powerfoliant 2® and ChromaWhite Complex, simplifying

brightening care by reducing the line to three core leave-on treatment formulas, and addressing other specifi c needs with products from the “sister”

line, Dermalogica’s successful AGE Smart ® system as well as other versatile products from Dermalogica.