Long hair still rules -either scrunch dry or blow dry the hair with a wave, then apply Davines sea salt primer.

Kate Moss in the latest Givenchy campaign showing this easy low maintenance look that suits everyone. It works well with our busy lifestyles while looking trendy and stylish.

Alexa Chung showing this look, which works best with slightly faded grown out colour.

The new Isabel Marant campaign has featured the laid-back luxe trend.

The new Topshop Campaign has used this look aswell. It's easy and inexpensive to maintain. Simple but oh-so effective.

Mulberry campaign with this effortlessly cool look.

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David Gillson -The Beehive Trend