David Beckham has received a lot of attention for his H&M body wear line, but now the fashion retailer has taken it a step further, by immortalizing the British soccer star in statues. The silver statues, which are on display around New York City, Los Angeles and San Francisco, are ten feet tall versions of Beckham, wearing boxer briefs.

As part of the ad campaign, shoppers have the chance to win a $1,000 H&M shopping spree if they upload a photo of themselves with the statue on Instagram, using the hash tag #HMBeckham. Runners up will win a one-foot-tall version of the Beckham statue.

There are six such statues in New York City, two in Los Angeles and one in San Francisco. They will be on display until August 31. The affordably priced bodywear range includes vests and long-sleeves as well as boxer shorts and briefs and will be available at around 1800 H&M stores in 44 countries worldwide, as well as online.

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