COMME des GARCONS have opened two retail stores side-by-side in Berlin, with the intention of integrating the Japanese brand to the Berlin-Mitte retail and residential area. Both of the stores- the BLACK SHOP and the POCKET SHOP sell the BLACK line and Comme des Garcons accessories, perfumes as well as certain limited edition items.
I'm loving the bold black contrast with the grey and white.
The merchandising and displays are brilliant. Their gradient colour displaying is perfect.
“The concept is based on the idea of integrating the brand in the authentic district of Berlin-Mitte, where the shops merge with their surroundings in a lively residential area", says Rei Kawakubo, fashion designer and founder of Comme des Garçons.
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