For the first time in history, Coca-Cola has removed its world-famous logo from bottles and cans.
In its place? Your name. This campaign is the brainchild of Coca-Cola Australia, which has printed 150 of the most popular names in the country on its bottles. By scattering them throughout Australian supermarkets, Coke is hoping people will have fun finding their friends' names and buying a pack for them. This gives a whole new meaning to the 'sharing'.
Well done Coke! This is one of the most brilliant campaigns I have seen. The campaign started in Oct 2011 and has been so popular that 50 additional names were added in Jan 2012.
If launched in South Africa, which 150 names would they choose to print. I am sure Socratis would be up there:)
Source:illy coffee newsletter
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