Cinemagraphs - Turning GIFs into a respected art form.

New York photographer Jamie Beck, in collaboration with Kevin Burg, a web designer, has turned the GIF into a respected art form, presenting an interesting path for future use.

Pictured above Canadian supermodel Coco Rocha.

The idea of creating cinemagraphs came up when the pair was preparing for New York Fashion Week,

they wanted to tell more of a story than a single frame but didn't want the hassle of creating a video.

I love the way Coco's eyes move.

So why did Beck and Burg choose the GIF format, rather than something more flexible like Flash? After all, it doesn't take more than a couple of these gorgeous pics to slow most browsers to a crawl. "The format has interesting capabilities as well as some severe limitations which are very influential in the visual style of our images," say the pair. "GIF is very basic, highly linkable through outlets such as Tumblr, and integrated into the web. Flash certainly has more capabilities but since our images are at their heart a traditional photograph, a format like .gif makes the most sense."

For more Gifs and photographs by Jamie Beck and Kevin Burg.

Comment by alexandra avgitidis on April 30, 2011 at 12:15: This is incredible, i cant believe how the movement works.

Comment by Dimitri Martinis on May 3, 2011 at 16:48: WOW, this is awesome and innovative cause the GIF files are so small, also the beauty of this is that it combines the best of print (static shot) with video. Nice

Comment by Socratis Avgitidis on May 3, 2011 at 16:55: Dimitri, I find them so creative, can't get enough of them. Stay tuned I will find more :)

Comment by Dino Vlachos on May 3, 2011 at 20:40: Hi everyone...yes very cool these GIFS. My imagination is running away with me!

Comment by Christie Leah Pilossof on June 12, 2011 at 16:47: @Dino, of course it is!

Comment by Nomsa Kagiso on June 23, 2011 at 19:29: I love these gifs....they are so cool

Cinemagraphs - Turning GIFs into a respected art form.

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