Pictured above Canadian supermodel Coco Rocha.
The idea of creating cinemagraphs came up when the pair was preparing for New York Fashion Week,
they wanted to tell more of a story than a single frame but didn't want the hassle of creating a video.
So why did Beck and Burg choose the GIF format, rather than something more flexible like Flash? After all, it doesn't take more than a couple of these gorgeous pics to slow most browsers to a crawl. "The format has interesting capabilities as well as some severe limitations which are very influential in the visual style of our images," say the pair. "GIF is very basic, highly linkable through outlets such as Tumblr, and integrated into the web. Flash certainly has more capabilities but since our images are at their heart a traditional photograph, a format like .gif makes the most sense."
For more Gifs and photographs by Jamie Beck and Kevin Burg.
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