Local skin care brand, Celltone Skin Care has teamed up with Cricket South Africa to provide the Proteas with skin and sun care for the next 3 years.
As a proudly South African brand, Celltone recognises the need for sportsmen – whether they are a professional or the weekend warrior – to care for their skin whilst out in the sun. Cricketers in particular spend a huge amount of time outdoors and are therefore at a high risk for skin damage The company thus felt that the partnership would be an ideal way to raise the awareness of the need to protect and nourish the skin before, during and after exposure to the sun.
“We are blessed with one of the finest climates in the world,” says Celltone CEO, Abdulla Miya, “However, we also have one of the highest incidences of skin cancer. Through this sponsorship we want to educate all South Africans about the dangers of the sun and why using quality sun screen is important.”
He adds that it is great to be working with the Proteas as they are national heroes and have a lot of influence, “Hopefully through their example of using sun screen responsibly and adopting sun safe behaviour, we will be able to change people’s attitude towards sun protection.”
According to Cricket South Africa spokesman, the players are very excited to be associated with Celltone and its message of sun safe behaviour, “The players have seen first-hand the dangers of what the sun can do, both from a skin cancer and skin ageing point of view, which is why many players now play with long sleeves and broad brimmed hats and not just caps. The message of applying and re-applying sun screen while out in the sun is one they take very seriously and are happy to be endorsing.”
One of Celltone’s key messages about sun screen revolves around ensuring that people apply the correct amount of sunscreen at regular intervals in order to ensure optimal protection is maintained. Many people make the mistake of applying too little sunscreen, too late and as a result they still suffer dangerous sun burn.
According to dermatologist Dr Miya, sun screen needs to be applied 20 minutes before going out into the sun and as a rough guide half a teaspoon (2.5ml) per area – essentially one generous squeeze of sun screen – is needed to provide adequate protection.
In keeping with their association with cricket, Celltone has coined the phrase “Do the Celltone Sun Screen Six” as a means of reminding people to apply the correct amount of sunscreen.
“The Celltone Sun Screen Six refers to one squeeze of sun screen for the face, one squeeze for each arm and one squeeze for each leg,” explains Miya, “This is the basic idea for every day sun care. Of course, if you are on the beach, you will need to apply to other exposed areas as well.”
Celltone will also have a presence at all international cricket games with their‘Sunscreen Protection Squad’ moving around the stadiums reminding supporters to apply sunscreen and offering a complimentary squeeze or two for those who have forgotten their sun screen at home.
Celltone is a unique skin care range, whose key ingredient is snail gel extract – which became a global skincare phenomenon after workers harvesting snails discovered their hands became softer, smoother and younger looking. From this, Celltone’s skin care range was born using the wonders of nature to leave the skin looking and feeling radiant.
Celltone is well established in the South African market. It was launched 6 years ago and is now an established and respected brand. The range has now been extended to include South Africa’s most premium tissue oil and a 6 step face care regimen with new and exciting products being added all the time. #begoodtoyourskin
Celltone is available from Dischem, Clicks, Pick ‘n Pay, Game, RED Square and Independent Pharmacies.
For more information go to www.celltone.co.za. Customer Care Line 087 1600 357.