Brandversations

Pepsi vs Coca Cola

Stefan Asafti's project where a company's logo is made up of smaller logos of its nearest rival. Asafti also switched out the slogans of the brands amongst themselves. Why? In his words, "to give them further meaning and to create a sort of a confusion."

"There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual "conversations" between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s."

Stefan Asafti has switched the slogans of the brands amongst themselves, the goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.

"Completing this project has taken a lot of time and a lot of patience on my part. Each little bit of the final image has been moved and resized manually in order to maintain a correct and balanced composition and layout of the elements."

Apple vs Microsoft