Retailer Benetton using shock tactics to thrust themselves into the spotlight with these controversial ads of world leaders kissing. As part of their "Unhate" campaign, they're urging leaders and citizens of the world to combat the "culture of hatred."
Benetton hopes the campaign will contribute to the creation of a culture of tolerance and combat hatred, the group writes. It plans a series of live actions in which young people will post the images of the smooching world leaders "on the walls of locations symbolic of the desperately-needed peace process: Tel Aviv, New York, Rome, Milan, Paris."
Pictured above-Obama & Chavez
Barack Obama kissing Chinese leader Hu Jintao
Merkel & Sarkozy
Kim Jong-il & Lee Myung-bak
Pope & al-Tayeb
Abbas & Netanyahu
via Huf Post , Ads of the World
Brilliant as Always. Imagine the Possibilities ha ha.
I love that Benetton adverts always create an awareness, and that they're in youre face!!! Literally!
Ha...brilliant and 3 cheers to Benetton for having big brass balls.
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