Benetton's 'Unhate' Campaign

Retailer Benetton using shock tactics to thrust themselves into the spotlight with these controversial ads of world leaders kissing. As part of their "Unhate" campaign, they're urging leaders and citizens of the world to combat the "culture of hatred."

Benetton hopes the campaign will contribute to the creation of a culture of tolerance and combat hatred, the group writes. It plans a series of live actions in which young people will post the images of the smooching world leaders "on the walls of locations symbolic of the desperately-needed peace process: Tel Aviv, New York, Rome, Milan, Paris."

Pictured above-Obama & Chavez

Barack Obama kissing Chinese leader Hu Jintao

Merkel & Sarkozy

Kim Jong-il & Lee Myung-bak

Pope & al-Tayeb

Abbas & Netanyahu

via Huf Post , Ads of the World

Tags: Benetton, Unhate, campaign

Comment by Everything She Loves on November 17, 2011 at 10:04: Brilliant Benetton!!!

Comment by Nicolas Cocolas on November 17, 2011 at 10:39: Brilliant as Always. Imagine the Possibilities ha ha.

Comment by Shaamila Cassim on November 17, 2011 at 11:53: I love that Benetton adverts always create an awareness, and that they're in youre face!!! Literally!

Comment by The Mask on November 17, 2011 at 12:54: Ha...brilliant and 3 cheers to Benetton for having big brass balls.

Benetton's 'Unhate' Campaign

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