20s: Skin
Embrace it; you’re blessed with effortlessly glowing, supple skin so maintenance is the key. Sun protection is more important now than ever, so use a good sunscreen, preferably with zinc. Don’t rely on the SPF in your cosmetics (the chemical sunscreens that don’t offer enough photo-stability).


What do the experts say?

Freida Pinto’s skincare expert states that “it’s critical to wash your face before bed, especially if you struggle with acne, leaving makeup, sweat and dirt on the skin overnight leads to breakouts and unclean skin build-up. It’s common to want to dry acne out, but excessive drying leads to inflammation and eventually more breakouts. Try a lightweight lactic acid moisturiser to get rid of excess debris on the skin; this also helps to regulate oil production.”

20s: Makeup

Love it, This is the last stop on the journey for the fun stuff, so don’t be afraid to experiment with glitter, within reason of course! Glide a sparkly pencil across your lower lash line, try pops of neon and highlight (don’t hide) your flawless skin by using a lightweight, tinted moisturizer instead of foundation.

 

What do the experts say?

Makeup artist Amy Nadine, who works with Kate Bosworth states that “This is the time to learn the true beauty and undertone of your skin”. It’s all in the wrist! If your veins are blue or blue-purple, you have great undertones. If they’re yellow or olive, you’re warm. If you have both blue and green veins, you’re neutral. If you’re warm, you’ll look best in an orange-based red lip, if you’re cool like Bosworth a blue-based pink will be most flattering.”

20s: Hairstyle

Show it, luscious locks are your calling card and the options are endless. With the recent trend of celebrity looks, you might be considering an ultra-edgy style. There’s no time like the present. From a waist-grazing bohemian look to a super short crop.

 

What do the experts say?

Hair stylist Tommy Buckett, who works with Sienna Miller states that “Girls in their 20s can get away with almost everything. They can still rock the sexy, unkempt, bedhead hair and it works. After the 20’s, it starts to look messy”. So this is the time to experience all things new, so your hair should be constantly evolving. It will help you to learn what works on you and what you should stay away from, he adds. For fall, he’s loving brushed out curls: soft, touchable hair will be major this season.”

20s: Hair Colour

Rock it, wild hair colour isn’t just for punk rockers anymore. Neon dipped tips like Jordin Sparks's have rocked the runway and the red carpet. This isn’t a trend for the shy or the old. If you’re in your 20s, pretty pastels might just be calling your name.

 

What do the experts say?

Celebrity colorist Marie Robinson states that “Everyone in their 20s is beautiful and can afford to experiment a little. Ombre highlights are still a hit but pastel tones in mid length and ends in silver, lavender and mint are the new trend, she adds. In your 20s I believe both colour and cut can be experimental. An edgy pixie cut with stop sign red colour would be fabulous!”

20s: Trend to Try

According to Robinson, “Reds and strawberry blondes are the colours of the moment. It’s a very sexy colour and if you’re in your 20s with fair skin and light eyes I would go for it! If you’re brave enough to try it at home". Her suggestion: the shade Honey Be Quick from the Clairol Perfect 10 line.

 

5 Must-Have Beauty Products For Your 20s

 

CoverGirl Outlast Lip Stain
A long-lasting lip-stain with a marker-like precision applicator.

 

Why you need it…
Amy Nadine, who works with Lauren Conrad states that “this decade is about fresh-faced, natural beauty. The colours really stand out without feeling overdone, plus they last for hours on end without drying out”


Make Up For Ever Diamond Powder
A loose shimmer powder with synthesized mother of pearl particles.

 

Why you need it...

“You can still pull off shimmer in your 20s,” says Nadine. “This powder has the perfect amount of glitter to pearly iridescence.” Use an oversized powder brush and apply generously over your foundation.


Benefit Foamingly Clean Face Wash
A gentle, foaming facial cleanser that whisks away makeup.

 

Why you need it…
Frieda Pinto’s skincare expert Sunday Riley states that “Life in your 20s may equal late nights out, but it’s critical to wash your face before bed, no matter how tired you are. A gentle foaming formula is a must”.


Frederic Fekkai Tousled Waves Spray

A lightweight styling spray that adds definition.

 

Why you need it...

Hairstylist Marcus Francis, who works with Hilary Duff and Evan Rachel Wood states that "Women in their 20s like easy, undone hair. A few spritzes of this spray and it's like you've been at the beach all day."


Tocade by Rochas
A floral oriental fragrance with playful notes of vanilla and rose.

 

Why you need it…
Tania Sanchez, co-author of “The Little Book of Perfumes with Luca Turin”,states that: “There's just something fun about this kaleidoscopic fragrance. It's good for those dancing nights and laughing days!


30s: Skin

Embrace it, your skin is still radiant and youthful and if you start a smart anti-aging routine now, you’ll set the path for a lifetime of great skin. Washing thoroughly with warm, not hot water, using retinol products and trading in after-work cocktails for pure spring water and green tea are small daily changes that can keep your skin vibrant.

 

What do the experts Say?
Dr. Nicholas Perricone states that “Lifestyle and nutritional changes are the fountain of youth for women in their 30s. He advises clients like Eva Mendes to eat high-quality proteins, take Omega-3 fish oil capsules, cut out sugary & starchy foods and coffee as well as adding that regular exercise to your routine”.

30s: Makeup

Love it, you don’t need layers of mudded makeup to make you feel mature, but you’re still young enough to pull off dramatic eye’s or lip’s when the mood strikes. Start shifting foundation from matte to liquid as fine lines begin to appear. A moist finish will leave you looking fresh and supple but still provide coverage.

 

What the experts say
Makeup artist Mai Quynh, who works with Katie Holmes states that “Shimmer is sexy on women in their 30s. It comes in many forms: pencil, liquid, cream and powder. She suggests trying a stroke of metallic copper eyeliner or a highlighter on the cheek or brow bones which will certainly bring out your natural features. Shimmer reflects light and will make your skin look healthy, fresh and young”. We like the Mark. No Place to Run Liner in Solid Gold.


30s: Hairstyle

Show it, you’re full steam ahead in your career so it’s time to leave anything that will prevent you from being taken seriously. When deciding what length will suit you take your face shape, hair texture and personality (are you an endless primper or a wash and go girl?) into account.

 

What do the experts say?
Hair stylist Mark Townsend who works with Reese Witherspoon states that “Women in their 30s are ready to grow up with their hairstyles; it’s not about following every trend they are seen on the runways. His favourite fall hair? For this age group, I like the length a few inches below the collarbone. Style your hair in hot rollers for 15 minutes, take out and brush!”

30s: Hair Colour

Rock it, you’ve probably been through highlights, lowlights and everything that goes with it and by now you know what’s truly flattering. Fall hair colour is on a wild ride in terms of blue-black, platinum and vampy red, but they share the token with natural blends of dark beige, honey blonde, sand and caramel brown. At this age you can go either way!

 

What do the experts say?
Celebrity colourist Marie Robinson, who works with Michelle Williams states that “In your 30s you can still carry an extreme colour but you need to choose either colour or cut. If you’re going to go platinum blonde, you should have a simple, clean style, as well as keeping it healthy with regular trims and conditioning treatments. If you’re a hair-color chameleon make sure to condition often”.  


30s: Trend to Try

Quynh who created these show-stopping teal lids on Ginnifer Goodwin for the Costume Institute Gala at The Metropolitan Museum of Art states that “It's all about the eyes! A bright, jewel-toned shadow is a great and perfect option for women in their 30s".

 

5 Must-Have Beauty Products For Your 30s

CoverGirl Liquiline Blast Liner

A waterproof pencil that provides the staying power of a liquid liner. Bonus: A built-in smudger for a subtle smoky look.

 

Why you need it…
Makeup artist Amy Nadine, who works with Rachel Bilson states that “The 30s are the perfect age to pull off a cat-eye look. It’s such a strong and stylized appearance. People are intimidated by liquid liner so I always suggest pencils. They glide on as smoothly as kohl, but dry like a shiny, high-impact liquid.”


Tarte Cheek Stain
The cult favorite push-up cheek stain is jam packed with natural antioxidants like goji berry, acai and pomegranate.

 

Why you need it…
Nadine states that “Into your 30s you want to project a supple, healthy glow. They come in pretty, playful shades and leave behind a dewy, healthy finish”.

Dr. Perricone Super Berry Powder with Acai
A powerful dose of antioxidants that protect your face against free radical damage. It’s derived from a combination of berries including raspberry, blueberry and acai.

 

Why you need it…
New York City dermatologist Nicholas Perricone states that “Our skin reflects our diet almost immediately. This supplement is packed with vital nutrients, minerals and essential amino and fatty acids”. (38-year-old Gwyneth Paltrow is a fan of Dr. Perricone’s line.)


Oribe Dry Texturizing Spray
An invisible mist that absorbs oil and plumps strands, creating dynamic movement and weightless lift, 8.5 oz

 

Why you need it…
Hairstylist Marcus Francis, who has worked with Michelle Williams and Bryce Dallas Howard states that “The '30s are one of the fullest decades of a woman's life. This spray is a fast, easy way to give texture that holds, instantly making the hair sexy and mussed”.


Odalisque by Parfums de Nicolaï
A flowery blend of jasmine and iris that still manages to have a smooth, cologne-like finish, 3.4 oz

 

Why you need it…
Tania Sanchez, co-author of “The Little Book of Perfumes” with Luca Turin, $12. (Available at: amazon.com) states that "This fragrance feels delicate but shows surprising strength. It's good for carrying you through a crisis”.


40s: Skin

Embrace it, while lines may have started forming in your 20s and 30s, now is when you start to see laxity. The good news is, the whole range of in-office dermatological treatment options: lasers, Botox, injectible fillers will now benefit you more than anyone.

 

What do the experts say?
Los Angeles based aesthetician Kate Somerville advises her clients to use an SPF with antioxidants as well as prescription Retin-A. Retin-A speeds up cell turnover to get rid of damage below the skin that begins to surface now, she explains. Facials every six to eight weeks should be customized to your skin type, and the products used in them should work specifically on your needs and goals, she adds. If you want your skin to glow like 42-year-old Jennifer Aniston’s, Somerville recommends Omega-3 fatty acids.

40s: Makeup

Love it, in your 40s you know who you are, your comfort levels and your personal style. Advantageously placed makeup can take years off of your appearance, so become skilful at applying if you’re not already. Precision is key, especially if bold or dark colors make you feel confident. Anything frosty will highlight fine lines around the eyes, so replace with a matte texture, which will absorb the light and lend a smoother appearance.

 

What do the experts say?

Makeup artist Kristopher Buckle states that “The biggest myth about women in their 40s is: less is more, it’s not true: Less is always less! He preps A-list clients like Juliana Marguilieswith individual lashes before sending them out with his must-haves for a big night out, such as a great concealer, translucent powder, blush, black cream liner, mascara and a lip color.

40s: Hairstyle

Show it, you’ve arrived at a new chapter in your life so don’t be afraid to step out of your comfort zone. If your hair is problematic, find a new stylist to guide the way to fun fall style. Think shaggy bobs, long layers or blunt bangs.

 

What do the experts say?
Hairstylist for Frederic Fekkai Adir Abergel, who has worked with Demi Moore states that “The eternal question: Can women have long hair after 40? After looking at the inimitable Demi Moore the answer is a no-brainer. Women tend to feel that the older they get the shorter their hair should be. It’s not true! It’s about keeping your hair looking shiny and healthy. That’s the ultimate goal and sign of youth. He advises doing weekly masks, using great products and getting regular trims to keep long hair looking youthful into your 40s”.

40s: Hair Color

Rock it, if you’ve never coloured your hair before, those unwanted grey’s might now make it a necessity for colour application, so have fun with it! Hair color will add vitality and radiance to your look. Red is the trend for fall so try a few warm auburn tones to keep your hair current and youthful.

 

What do the experts say?

Hair-color whiz Rita Hazan, who works with Jennifer Lopez states that “Hair in your 40s is in the process of changing texture and a single-process color will highlight the loss of vigour. Her solution? Don’t go too solid! Ask your colourist to give you highlights that add dimension and stay in the realm of golden and warm tones. As the grey comes in, your hair might become rough so use a masque for colour-treated hair once a week and hide any roots with concealing spray in between appointments. 

40s: Trend to Try

Buckle, who works with Salma Hayek states that “The 40-somethings should try a sheer smoky eye in a light taupe instead of grey or black this fall. Taupe will contour the eye and add definition, he explains. It’s sexy without being too heavy.”

 

5 Must-Have Beauty Products For Your 40s

Laura Mercier Stick Eye Color
A long-wearing, paraben-free cream shadow in a stick.

 

Why you need it…

Makeup artist Kate Lee, who has worked with Marisa Tomei states that “Bold, smoky eyes are perfect for 40-somethings. She likes cream shadows, which don't create a hard line. They’re amazingly easy to use!”


Burberry Light Glow Blush
A powder compact containing silicone for an even application and moisturizing wild rose extract.

 

Why you need it…
According to Lee, “Blush in the 40s should look very natural. If you’re using the same makeup you used in your 20s you definitely need a facelift. Look for something with a delicate current color. She likes gliding Burberry’s new brand on the apples of the cheeks; this orangey pink shade isn't too sparkly and is sheer in pigment”.


Kate Somerville Deep Tissue Repair
A moisturizer with an exclusive blend of peptides to smooth out fine lines and wrinkles.

 

Why you need it…
Los Angeles based aesthetician Kate Somerville, who works with Kate Walsh, has her clients use an SPF with antioxidants and collagen builders to reverse sun damage.


Phytovolume Actif Spray
A body-enhancing spray spiked with wheat proteins, keratin and amino acids, 4.2 oz

 

Why you need it…
According to Marcus Francis, who has worked with Kristin Davis, “many women notice their hair growing finer during this decade and the impulse is to over-style. Don’t: This fool-proof product delivers the volume women have come to love, no blow-dryer needed.


Ormonde Woman by Ormonde Jayne
A full and airy scent that smells like taking a deep breath of fresh air in the forest, thanks to notes of pine, oakmoss and cedar, 1.69 oz

 

Why you need it…
Tania Sanchez, co-author of “The Little Book of Perfumes” with Luca Turin ($12) states that “One must flaunt their maturity in an alluring way. Because this is a dramatic woody scent with a sweet core, it’s good for bewitching,



50s: Skin

Embrace it, this decade is about knowing your skin type and specifically what you want to address. While everyone is concerned with wrinkle prevention, blotchiness and acne, these are also major concerns for women in their 50’s mark. Target each concern individually for maximum results.

 

What the experts say?

New York dermatologist Patricia Wexler, who works with Iman, recommends products with peptides and retinoids which stimulate collagen and regain a vibrant complexion. “If you do have a tendency to get blotchy, products with hydroquinone will prevent irregular pigmentation. Apply well, especially over bony areas, and just like when you were in your teens, salicylic acid is still the best treatment for acne.”

50s: Makeup

Love it, you know who you are and what works for you, so stick with it. This is not the time for experimentation or trends. Toss opaque brights, shimmer (for accentuating lines on one’s skin) and heavy foundation which will settle into wrinkles. As your skin tone becomes fairer, choose a rosy or coral blush for fall to perk up your complexion and find a neutral brow pencil to fill in hairs that have become thin.

 

What do the experts say?

Makeup artist Pati Dubroff states that “Wrinkles are becoming more apparent so a product that smoothes their appearance and fills in those lines and pores is critical. She suggests applying a smoothing primer like Clarins Instant Smooth Perfecting Touch before a foundation with skincare benefits to get an age-defying complexion like Madonna.



50s: Hairstyle

Show it, Kim Cattrall states that “50 has never looked so good and so natural! Stay away from hard lines and extreme hairstyles. This isn’t the time for stiff so opt for soft waves and loose curls. Dryness might be setting in from hormonal changes so shampoo less and condition more.

 

What do the experts say?

Celebrity hair stylist David Babaii states that “Soft is the key word. If you love your hair short, then a lightly textured cut is best. If your hair has some wave or curl, the right styling products will help you maintain a wonderful finish. Babaii advises his A-list Hollywood clients to flip their hair over while styling and rough dry to create volume and add texture to thinning hair, which is a common problem for women in this age group”.

50s: Hair Colour

Rock it, you’re at the height of sophistication so maintain a polished look with shiny, healthy hair like Christie Brinkley’s. The rule of thumb for this decade is avoiding hair colour that’s too dark or too light. Stubborn greys become a double nuisance: they create a courser texture and consistent coloring dries hair out. Use a hydrating shampoo and rich conditioner specifically for colour-treated hair and make sure to get regular trims.

 

What do the experts say?
Babaii states that “Very few women can get away with black or dark brown hair at this age because of their skin tone; she suggests highlights in a shade that will complement one’s natural hair colour”.


Rita Hazan advises that “As you gradually lose pigment, go a shade or two lighter than your skin tone to update your look without looking harsh.”

50s: Trend to Try

Dubroff, who works with Julianne Moore states that “A bold lip with a soft edge is an elegant option for fall. She suggests getting rid of dry flakes on the lips and making sure they’re hydrated and healthy before applying a strong red lip”.

Chanel Rouge Allure Velvet
A lightweight matte lipstick with mother-of-pearl particles in a one-click black lacquered case.

 

Why you need it…
Makeup artist Kate Lee thinks a strong, bold lip is a great statement into the 50s and beyond, with a few rules of course. “Avoid colors that are too blue or purple, these make lips look thinner and tend to drain the complexion. Corals can make teeth look yellow. You want your lips to appear supple and soft. The eight shades of this formula are mellow and neutral, and feel moist on the mouth”.


Guerlain Terracotta Bronzer
A flattering bronzing powder enriched with moisturizers.

 

Why you need it…

Lee states that “In your 50s, one should avoid anything with visible elements or sparkles. They’ll draw attention to fine lines and wrinkles. Try luminous products and apply them sparingly. This non-shimmery bronzer is a must have.


Wexler Microbrasion System
An at-home resurfacing cleansing and exfoliation kit dosed with medical-grade alumina crystals.

 

Why you need it...
Celebrity dermatologist Patricia Wexler, who works with Christie Brinkley mentions that "Exfoliation is key. It gets rid of the dead skin cells, which dull the complexion for women in this age bracket”.


Moroccanoil Oil Treatment
A nourishing oil that repairs parched strands and prevents future damage.

 

Why you need it...
Robert Vetica, who works with Salma Hayekstates that "Keeping hair hydrated is extremely important for women in their 50s. Morrocanoil can really help boost moisture retention. Meaning silky, touchable strands,not wiry, springy ones.


Amouage Gold by Amouage
A sparkling, balanced blend of over 120 essences like lily of the valley, sandalwood, frankincense...do we need to say more? 3.4 oz

 

Why you need it…
Tania Sanchez, co-author of “The Little Book of Perfumes” with Luca Turin, states that
“This is the richest perfume in existence. It’s old-fashioned in the best French manner. It’s good for true splendour and reducing your retirement fund.”

 

Via: Instyle

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