I saw these fashion forward images circulating with Air France written all over them, seems like “France is in the Air” is Air France’s new slogan which sets the tone for their 2015 transformation plan. These bold ads that is sure to grab your attention, whether you like them or not were created by BETC agency and Argentinian photographers Sofia & Mauro. The campaign pin points France’s fashion heritage with a touch of humor, highlighting that France is the fashion destination of Europe.