Two years ago Acqua di Parma asked Milanese architect and designer Luca Scacchetti to reinterpret the bottle for their iconic eau de cologne, Colonia, and produce a limited edition collector's piece.

Scacchetti, who founded his own architecture studio in 1978, accepted the challenge with enthusiasm and, as part of the project, produced a striking collection of watercolours illustrating his design.

Scacchetti has turned his hand to most areas of design, including town planning, building and interior architecture, and product and furniture design for the likes of Poltrona Frau, but he had no experience in the world of perfume.

This, however, was deemed an advantage by Acqua di Parma. But one limitation was set - he couldn't change the shape of the bottle.

Scacchetti relished the chance to step outside his comfort zone. 'One of the reasons I accepted the challenge was that for a change I wouldn't be designing an armchair or building or something functional,' he explains. 'I could free the imagination and express the feelings the perfume gave me without limitations or obligation. This is a great gift for an architect.

The graphics on the bottle were inspired by Dali's seemingly melting people...

.. as well as the figures that encircle Greek urns.

Out of a combination of all these ideas came the concentric circles now on the bottle,' says Scacchetti.

'I wanted to be faithful to the elegance and authority of Acqua di Parma, to respect its heritage and give it a contemporary edge to take it into the future,' he continues.

The bottle is in Acqua di Parma's trademark yellow.

Scacchetti chose black to demarcate the circles because it is 'the colour that most emphasises yellow.

The Colonia Designer Edition by Scacchetti for Acqua di Parma will be available for £104 (180ml) from Harrods, London and selected stores worldwide, from the end of September.

via:wallpaper

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