"Active Packs", a healthier lunch-kit alternative, was anything but active in grocery aisles. It was “old school” and just did not connect with today’s kids & moms. A new brand strategy was needed, so Coho Creative was enlisted to give the brand a boost. While the Active Packs team worked to make the product more nutritious and delicious, Coho developed a new brand image that combined a lively personality, unexpected fun, and a touch of wholesome natural goodness.
ESL Notes: The packaging design gives you a feeling of wholesome goodness and an honest, quality driven product. The brown organic paper with the different writing and scribbling emphasizes a shool room feel. I love this packaging...brilliant!
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