There is a wave slowly beginning to break globally, where notions of equality, based purely on humanness are taking hold. Just as the current financial system now comes under fire from everyday people voicing their disillusion, so too will the "bim bam bimbo boody" picture be challenged. There is absolutely nothing wrong with the beauty of the human form being admired, but an entire gender's worth defined by it is nonsense - and it will shift. The shift though must begin with how we bring up our children - with how we stop the "pink little princess / blue soccer boy" segmentation that begins at an early age - with encouraging unisex participation in sport while kids are young and can physically compete as equals until body mass comes into play at a much later age - where girls for example play football in mixed gender teams; and boys are encouraged to share in the 'softer' pastimes normally associated with girls. In terms of getting the message out as adults, men and women have to stand together on this. At Rhodes University where I now work, the varsity's annual anti-rape campaign involves women and men - with guys coming out in open, strong, vocal support of women. On the day dedicated to expressing discontent at the silence around rape - at a society where 1 in 9 rapes is reported, because the victim is often viewed as co-perpetrator for 'dressing sexy' - both men and women walk around campus for the day with their mouths taped shut. The point is that this is an issue where a united stand is needed - where men and women stand on the mountain together and say 'enough'. And maybe it's time for women like the Hiltons, the Kardashyans et al - to actually stand up and really push the other, more achiever-orintated part of their lives, into the public domain. Ultimately, what everyone needs to understand is that beautiful but vacuous people of both genders rapidly "talk themselves ugly" and that people become more and more beautiful if who they are is not a cardboard cut-out, but full, well rounded, rich and true.

Wow, i think this video is absolutely fantastic, and so true. Women have become objectified through commodity culture and more specifically the media. I feel that through this objectification, women's desires and wants have changed. The media has misguided people into seeing women as these sexual objects rather than intellect and beauty. And what saddens me the most, is the fact that children are becoming so exposed to this "commodity culture" that they start to live what they see, they begin to aim for the plastic surgerys, the money, the want to be desired, which ultimately in the end leads to loss of "oneself". The rate that media is moving, with the rate that technology is expanding, we will only begin to see more and more of this. Our children are being influenced, therefore creating insecurities, they continuously question their existance with relation to the media and where they stand with regards to it all. With the use of media and the fact that it is so prominent, the desire for more, the need for more disrupts ones existance. the media is so loaded with desires, promises and wish images that we are bombarded from every direction, the ultimate question...how do we escape? the answer, we cant, we as a society can only try to slow it down, but i do feel that it will start to take over more so than ever, due to the fact that it is a known concept that sex sells. I believe that we either choose to ride the wave or go against it, at the end of the day i feel that the media is so powerful that our words would be taken as a pinch of salt, unless we stand up and fight for our future generations. Yes, i do believe we have a choice, we can pick up that magazine and read it, or we can go read a book, but how far can our choices take us?