Having completed training and then beginning his career as a designer in England; leading Johannesburg based haute couture designer Spero Villioti has had the privilege of being present at some of the world's most exclusive and coveted fashion shows and events. This week he shares with us some of his most memorable experiences both on the international and local scene. If you are a avid fashion lover may want to diarise these events in your own calendar...
Day 1
International Highlight: Paris Fashion Week
Hosted by the city of love and capital of fashion Paris Fashion
Week is on the top of every fashion lover’s “bucket” list; a
definite must see. “I myself have attended Paris Fashion Week on
several occasions and thoroughly enjoyed the event every time,”
comments Mr Villioti. The Fédération Française de la Couture, du
Prêt-à-Porter des Couturiers et des Créateurs de Mode, which was
founded in 1973, establishes the show calendars for each of the
fashion weeks. The calendar includes the Autumn/Winter and
Spring/Summer shows for three major divisions; Haute Couture,
Women’s Ready to Wear and Men’s Ready to Wear
collections/designers. In January and July of each year the city
hosts 30 Haute Couture fashion shows and 40 men’s wear shows, and
then in March and October it welcomes 150 women’s ready to wear
fashion shows. Shows are held at venues that are within close
proximity of each other in the city’s center. Around 2000 French
and international journalists and buyers attend Paris Fashion week
alone.
Photo Source: www.google.com
Day 2
International Focus: London Fashion
Week
London Fashion Week was held for the first time in
a West London car park back in 1984. Some of the fashion greats
made their debuts on the catwalks of London Fashion Week such as
the likes of the controversial John Galliano, Betty Jackson, Ghost
and David Fielden to mention a few. In 1992 due to the recession
only a handful of designers were chosen to showcase their
collections in limited rooms at the Ritz. And then in 1995 student
designer Stella McCartney made a huge success by selling out her
entire collection at the Spring/Summer showcase. “It has been a
privilege to see some of the world’s biggest fashion names and
brands on the runways of international fashion week’s such as that
of London Fashion Week."
Photo Source: www.google.com
Day 3
Jo’burg Fashion
Week
Spero Villioti Couture has been a part of the
Jo’burg Fashion Week line up for a few years and has also had the
pleasure of showcasing at Cape Town Fashion Week. “I find the
Jo’burg Fashion Week inspirational as a designer and always
thoroughly enjoy the event,” states Spero Villioti. Not only does
Mr Villioti believe that these shows are a brilliant platform for
South African designers but also that it provides excellent
marketing opportunities to the brand, “It’s a good platform to
harness to create brand awareness and on which to promote your
product as a designer. But it is also, very much, about having the
right product to market as such a prestigious showcase at the end
of the day.” Not one to only celebrate quality fashion and the
allure of couture pieces at the Jo’burg Fashion Week the Spero
Villioti Couture show is always finding new ways to make the show
entertaining and memorable. For instance at the 2011 Autumn/Winter
shows the Spero Villioti Couture show was a spectacular rain shower
of gold glitter all throughout the catwalk display. Guests were
covered in tiny flecks of gold, making sure everyone went home with
a piece of the show, Sarah Cangley; social journalist for The
Citizen newspaper called it, “The night gold fell from the sky.”
While Therese Owen; journalist for The Saturday Star newspaper
recalls how her bedroom floor was covered in the golden glitter the
morning after the show, she comments how, “Signor Villioti’s show
is always a highlight of fashion week…”. Be sure to clear your
calendar for the next Spero Villioti Couture show.
Photo Source: AFI/ SDR Photo
Day 4
Future Fashion
Leaders
One of South Africa’s largest fashion shows,
with over 1000 guests in the one night event Future Fashion Leaders
is a young designers showcase/fashion graduates show with a serious
twist; which is why it is a definite must see on every South
African’s fashion calendar. Just ask someone who has been. Firstly,
not only is the show a major charity event; with proceeds being
donated to the Couture Educational Foundation for the sponsorship
of bursaries for underprivileged students wishing to pursue an
education within the field of the arts, it also aims to entertain;
with preparations for the event starting one year in advance and
featuring laser dancers, drag artist performances and more. “Seeing
the graduates on the catwalk at Future Fashion Leaders with their
collections makes me so proud,” says Spero Villioti, “not just of
the Spero Villioti Elite Design Academy graduates but also of the
team at Spero Villioti Elite Design Academy. Every year I witness
how this team has done such an amazing job of molding these future
fashion leaders.” Although Mr Villioti does find the organisation
of the show a bit stressful it is one of his greatest passions, “We
try to give each graduate the opportunity to realise their dreams
of showcasing their very own collection on the runway. And I am
proud to endorse their talent.” Although the show is there to
present the graduates’ work as an offering to the public fashion
world it also aims to instill within each graduate that sense of
not everything in life being solely about them and that there is
great reward in giving back to your community.
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