Eastgate Shopping Centre will be running the annual Look of Fashion competition with a call for entries starting in September.

Look of Fashion is one of the longest running and most influential modelling competitions to take place at any shopping centre. It is also a renowned launch pad for many aspiring models. Two previous winners, namely Tansey Coetzee and Bokang Montjane, went on to be crowned Miss South Africa after winning the Look of Fashion title.

Celebrities that have entered in previous years include Claudia Henkel, Shashi Naidoo, Rosette Mogomotsi and previous runner-up Celeste Khumalo, who was crowned Miss SA Teen in 2011.  Look of Fashion 2012 winner, Sharleen Dziire is currently in London, happily pursuing a modelling career and exploring the beautiful city.

Entries open on the 3rd September and close on the 29th September 2013. Entrants need to be 17 years of age and not turn older than 25 in 2014. Entry forms are available at Eastgate Shopping Centre Customer Service Desk or at participating tenants. Entries must be completed with two photographs attached; a head and shoulder shot and a full length shot, and handed in at Eastgate Centre Management, situated at Entrance 9.

Thirty semi-finalists will be invited to a screening process, whereby sixteen finalists will be selected through a judging process, to go through to the final event on 18th October that will take place at Eastgate Shopping Centre.

The Look of Fashion winner for 2013 will win prizes to the value of over R 60 000 which includes a trip to Las Vegas in July 2014 to compete in the prestigious Ragazza Cinema International.

For more information visit www.eastgateshops.com or contact the customer service desk on 011 479 6000.  Visit Eastgate-shops (Facebook fan page) or follow Eastgate on Twitter @Eastgateshops for the latest news on promotions and events.